Recently, someone in my Facebook group (thanks for the question, Gerald!) asked if there was an “easy way to collect emails.” First, we need to define “easy” email tactics.

Easy as in “how can I get a huge list of qualified subscribers without doing any work”?

Or as in, “Can’t I just buy a list or database of people and blast out emails willy nilly?”

In either case: not really.

Here’s the thing: Back in the day (e.g. before 2003), it was easy to collect names and email addresses and send out unsolicited promos without any repercussions, fines, or people protesting outside your window with pitchforks and torches. …


You finally finished a new and improved killer email you know your subscribers will eat up like molten chocolate lava cake.

“It’s a work of art!” You think to yourself as you push back from your desk and stretch your neck. “This one will surely resonate with my audience. They will realize I’m the go-to person for [insert your specialty here].”

But there’s a little nagging voice in your head saying, “Are you suuuure?”

How do you know for certain you’ve done everything within your power to hook your reader and keep them reading?

Checking for typos isn’t enough. You need a way to stand out and be counted and noticed among your readers’ hundreds of emails.

I gotcha covered.

These three simple sweeps, based on tips from Joanna Wiebe of Copyhackers, can not only improve your message but could mean the difference between an email (or landing page) that gets read and clicked… or one that gets deleted with a *yawn.* …


If you’ve ever tried improvising a new recipe and failed spectacularly, you know the importance of following proven steps.

Replacing baking powder with baking soda, for example, makes baked goods taste like soap. (I worked as a pastry chef many decades ago, so trust me on this.)

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Or maybe you don’t mind your dinner guests spitting out their food and abruptly leaving.

In that case, carry on.

For the most part, unless your name is Bobby Flay — who can make an old tennis shoe tasty enough to become a Chopped winner — same goes for writing copy that converts.

Targeted, conversion-oriented, emails, blog posts, landing pages, sales pages and more typically follow proven formulas based on analytics.


On a recent Zoom meeting with a client, I accidentally shared my screen with my email inbox tab open.

Most people’s greatest fear is their SO will walk past the camera in their underwear in the middle of a management meeting.

For me, it’s even more embarrassing: an inbox that’s out of control.

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Yikes! I know.

My other mailbox is even worse.

How much worse? Let’s just say my computer shut down when I tried to delete them all at once.

I’m not proud of it, but there’s always something more important hanging over my head than deleting and unsubscribing.

Zero inbox has never been on my radar. …


On a recent Zoom meeting with a client, I accidentally shared my screen with my email inbox tab open.

Most people’s greatest fear is their SO will walk past the camera in their underwear in the middle of a management meeting.

For me, it’s even more embarrassing: an inbox that’s out of control.

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Yikes! I know.

My other mailbox is even worse.

How much worse? Let’s just say my computer shut down when I tried to delete them all at once.

I’m not proud of it, but there’s always something more important hanging over my head than deleting and unsubscribing.

Zero inbox has never been on my radar. …


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If you’re an introvert like most writers (*raises hand*), you don’t lead the kind of lifestyle that lends itself to risk-taking ventures every day.

So topics like, “How I Survived a 30-Minute Helicopter Ride to the ER After Falling Off an Elephant During an African Safari” won’t appear on many of your subject lines.

If ever.

And staring at a blinking cursor doesn’t (usually) do a whole lot to generate ideas.

One tactic that does work: Ask yourself… what would Seinfeld do?

In case you’re one of the three people who’ve never seen the show, Seinfeld is known as “the show about nothing.”

The writers take the smallest life situations and create an entire episode around it. …


And why time seems to speed up as we age

A gym friend once told me he’d been depressed since his 60th birthday because “That’s the age when you’re officially old.”

Thanks for that, I thought to myself as I was also rounding the same corner within the year.

Then it happened. I turned 60.

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Wait, what?

  • Wasn’t I just rockin’ out to an Aerosmith concert a few years ago?
  • Weren’t big hair and leg warmers popular what — 15 years ago?
  • Aren’t my parents in their 60s??

Turns out: no, no and nope.

That was many moons ago, it only feels like yesterday. …


Why Halloween is the gateway holiday to a year of extra belly fluff

October 31 is the scariest day of the year, and it has nothing to do with Halloween.

Sure, you’re 10x more likely to be attacked by a zombie, scared by a ghost or bitten by a werewolf.

But those incidences pale in comparison to the fright you’ll get when you step on the scale the next day.

That’s right, the only true thing to fear is the Attack of the Fun-Size Candy Bars (insert sounds of screaming and wailing)! These small, miniature treats appear harmless enough. …


I love to people watch. Whether it’s a Starbucks, an airport lounge or a waiting room at the doctor’s office, I make up entire stories in my head about total strangers, imagining what their lives are like once they leave the premises.

This not only makes me extremely annoying, but it’s also honed my powers of observation and provided fodder for my blogs.

For example, I pay particular attention to the grey-haired people (my age 60+) at the gym.

It’s not just because I’m happy they’re taking care of themselves.

Although that’s part of it.

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Subtle people watching

And not just because I’m nosy. …


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And three big things that influence your ability to do it

Here’s the thing about fitness news stories: every day there’s a new diet that enables you to eat piles of butter without gaining weight, high-tech clothing that monitors your body temperature and exertion, and a magic wand that instantly turns fat into defined muscle.

(I made up that last one, but it’s only a matter of time.)

In the middle of all the ruckus are a lot of nonsense, myths, and out-and-out lies.

As a fitness pro, I hear it all.

Example: One so-called fitness “expert” claims you burn more calories driving in a convertible than in an enclosed vehicle because of the wind resistance on your face. …

About

Linda Melone

I write high-converting copy for digital CEOs based on analytics. When I’m not writing you can find me at the gym.

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