How many times a day do you see websites with headlines such as: Create the life of your dreams! It’s time to break free of the hustle! I’ll teach you how to live an extraordinary life! Discover your greatness! Chances are you hear them so much you tune them out. …

Could your copy use a swift kick in the funny bone? Adding a bit of humor may be just what your emails or website needs to grab attention and increase conversions. Humor is a funny thing. Who doesn’t like to laugh, right? It’s why we love blooper reels, Dave Barry…

Recently, someone in my Facebook group (thanks for the question, Gerald!) asked if there was an “easy way to collect emails.” First, we need to define “easy” email tactics. Easy as in “how can I get a huge list of qualified subscribers without doing any work”? Or as in, “Can’t…

You finally finished a new and improved killer email you know your subscribers will eat up like molten chocolate lava cake. “It’s a work of art!” You think to yourself as you push back from your desk and stretch your neck. “This one will surely resonate with my audience. …

If you’ve ever tried improvising a new recipe and failed spectacularly, you know the importance of following proven steps. Replacing baking powder with baking soda, for example, makes baked goods taste like soap. (I worked as a pastry chef many decades ago, so trust me on this.) Or maybe you…

On a recent Zoom meeting with a client, I accidentally shared my screen with my email inbox tab open. Most people’s greatest fear is their SO will walk past the camera in their underwear in the middle of a management meeting. For me, it’s even more embarrassing: an inbox that’s…

On a recent Zoom meeting with a client, I accidentally shared my screen with my email inbox tab open. Most people’s greatest fear is their SO will walk past the camera in their underwear in the middle of a management meeting. For me, it’s even more embarrassing: an inbox that’s…

If you’re an introvert like most writers (*raises hand*), you don’t lead the kind of lifestyle that lends itself to risk-taking ventures every day. So topics like, “How I Survived a 30-Minute Helicopter Ride to the ER After Falling Off an Elephant During an African Safari” won’t appear on many…

And why time seems to speed up as we age A gym friend once told me he’d been depressed since his 60th birthday because “That’s the age when you’re officially old.” Thanks for that, I thought to myself as I was also rounding the same corner within the year. Then…