If you’re an introvert like most writers (*raises hand*), you don’t lead the kind of lifestyle that lends itself to risk-taking ventures every day.

So topics like, “How I Survived a 30-Minute Helicopter Ride to the ER After Falling Off an Elephant During an African Safari” won’t appear on many of your subject lines.

If ever.

And staring at a blinking cursor doesn’t (usually) do a whole lot to generate ideas.

One tactic that does work: Ask yourself… what would Seinfeld do?

In case you’re one of the three people who’ve never seen the show, Seinfeld is known as “the show about nothing.”

The writers take the smallest life situations and create an entire episode around it.

Because when you take any situation and look at it under a microscope — much like looking at a magnified leaf that comes alive with a totally new perspective — you find all kinds of nuances and offshoots to latch onto and BAM! you’re down a rabbit hole of adventures.

For example, I once wrote an entire blog post about the morning I was headed to the gym and our garage door refused to open.

I described the effort as both my husband and I tried to manually lift the door in vain.

I included the emotional roller coaster of being primed to work out and knowing I could not get there.

This led to a discussion about how to make progress and what to do when things don’t go your way.

I’m writing this during the quarantine (shout out to archeologists find this computer in the aftermath!), which has reduced my “minimal social interaction” level to net zero.

But… as I sit here, gardeners are outside my window.


And so on…

Any one of these leads could turn into something. If not, they could spark an idea.

So my point is this: Look at all the little things you do each day as potential fodder for a topic.

Pay attention to the minutia, the details of your experience:

  • What was said?

All of these questions give life to your writing and drop readers right smack dab into the center of the action.

Use these tips and writer’s block will never be a thing for you again.

I write high-converting copy for businesses and entrepreneurs

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